itsPREMIUM - AA battery

itsPREMIUM Alkaline

is best-in-class solution and reliable power source for high-drain devices. itsPREMIUM keeps you playing, keeps you going, keeps you on! 

Available sizes: AAA, AA

Best for PLAY

Shop now


battery for all high-drain devices

itsPREMIUM alkaline batteries are ideal for most portable devices, gaming controllers, digital cameras and drones. They ensure performance and reliability on the go. So go out and get that perfect photo or video. We've got your back! 


greener supply chain

itsPREMIUM alkaline batteries are sourced and manufactured in Europe. They don't have to travel around the world to get to you and power your devices. And that’s a good thing for our planet too. Our supply chain is 3 times greener than transcontinental ones.*

* Based on average transportation CO2 emissions of production in the EU vs. the production in China.


years of power retention

itsPREMIUM alkaline batteries can be stored for up to 10 years with little to no loss of power. They are also leak-proof.* You can put them in a cupboard, find them a few years later and use them without a problem! Great if you're forgetful, eh?

* Keeps energy for up to 10 years when not used and stored in room temperature. No leakage if the battery used correctly.

nearly 100%


Almost all materials found in itsPREMIUM alkaline batteries can be recycled. By the way, did you know that you can take your alkaline batteries to a recycling point for free? It only costs you a bit of your time and energy to make a big difference for the environment. 

Mother Earth needs you!

Recycling is fantastic!

While buying itson batteries always remember to recycle your old batteries in-store, let them party in the special boxes, and remember, a little effort for recycling is cool! 

It's a shockingly good time for your batteries and the environment. 🔋♻️😎

Check out our actions!

Available sizes

itsPREMIUM - 9V 4-pack


It's available in 4-pack, 8-pack & 10-pack.

itsPREMIUM - AAA 4-pack


It's available in 4-pack, 8-pack & 10-pack.

Shop now

itson portfolio

itson portfolio

Check out our different solutions!

What is the right itson alkaline battery for my device?

There are 2 types of Itson alkaline batteries, itsPREMIUM and itsPOWER. itsPREMIUM is more suitable for high-drain devices such as portable Bluetooth speakers and digital cameras. itsPOWER is more suitable for medium- and low-drain devices such as remote controls and torches.

Why is there no mention about capacity on my alkaline batteries?

It is difficult to calculate the exact capacity of alkaline batteries. This is because alkaline batteries have a gradually decreasing voltage level. Some devices require more voltage and will stop working when the batteries can no longer provide the required voltage - even though the battery still has some energy left.

Should I store batteries in the refrigerator or freezer?

No, never cool or freeze your Itson batteries. They are super powerful, but not as powerful as Captain America. They won't survive being frozen like him!