itsPOWER - AA battery

itsPOWER Alkaline

is the perfect alkaline battery for your everyday devices and provides reliable and long-lasting power with an excellent balance of quality and affordability.

Available sizes: AAA, AA, C, D, 9V

Best for HOME

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battery for your everyday devices

itsPOWER is the perfect power source for low- and -medium drain devices such as radios, remote controls and torches. Whether you want to blast your favourite music, zap Netflix’s recommendations or light up your camping trip, itsPOWER helps you do it!


less CO₂ emmisions

itsPOWER alkaline batteries are manufactured and sourced locally in the EU. As a result, our supply chain is shorter and emits 3 times less CO₂ than transcontinental supply chains. We got you, Mother Earth!*

* Based on average transportation CO2 emissions of production in the EU vs. the production in China.


years of power retention

itsPOWER alkaline batteries can be stored for up to 10 years (5 years for the 9V size) and retain most of their power during that time.* Put them in a drawer and they'll wait for you like a super-loyal dog. Then, when you finally want to use them, just dust them off and they're ready to go!

* Keeps energy for up to 10 years when not used and stored in room temperature.

nearly 100%


itsPOWER alkaline batteries are nearly 100% recyclable and come in FSC certified plastic-free packaging that is made from at least 95% recycled materials. You can also take them to a recycling point for free. And who doesn't like freebies?

Mother Earth needs you!

Recycling is fantastic!

While buying itson batteries always remember to recycle your old batteries 
in-store, let them party in the special boxes, and remember, a little effort for recycling is cool! 

It's a shockingly good time for your batteries and the environment. 🔋♻️😎

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Available sizes

itsPOWER - 9V


It's available in 1-pack.

itsPOWER - C


It's available in 2-pack.

itsPOWER - D


It's available in 2-pack.

itsPOWER - AA & AAA 4-pack


It's available in 4-pack, 8-pack & 10-pack.

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itson portfolio

itson portfolio

Check out our different solutions!

What is the right itson alkaline battery for my device?

There are 2 types of Itson alkaline batteries, itsPREMIUM and itsPOWER. itsPREMIUM is more suitable for high-drain devices such as portable Bluetooth speakers and digital cameras. itsPOWER is more suitable for medium- and low-drain devices such as remote controls and torches.

Can I mix different types/brands of batteries?

Unless you're a DJ or a bartender, you shouldn't be mixing anything really, especially not batteries. Mixing batteries causes an imbalance in the energy flow. Some batteries will overcompensate this by discharging faster than usual, which greatly reduces their lifespan.

How do alkaline batteries work?

We’ll try to keep it as simple as possible and not bore you too much. 

A battery needs 3 elements to produce electricity:  

  • An anode – the battery’s positive electrode

  • A cathode – the battery’s negative electrode  

  • An electrolyte -  a chemical paste that sits between the anode and cathode 

In an alkaline battery, the anode is zinc, the cathode is manganese dioxide and the electrolyte is potassium hydroxide. 

When an alkaline battery is inserted into a device, electrons flow from the anode to the cathode through the electrolyte. This creates chemical energy, which is converted into electrical energy by the electrolyte.